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What Facebook Secretly Knows About Me (and YOU)!

Jasraj Singh

18 Mar 2023

How I Learned What Facebook Secretly Knows About Me

Have you ever felt like Facebook knows everything about you? It turns out, they might not know everything, but they know a lot more than you might think. What I found recently — certainly shocked me! Here is how you can check it out yourself.

It is no surprise that Facebook collects data.

But they collect the data not only from what you do on their platform, but Facebook also collects your data from other apps and websites you use. This is done through the use of Facebook’s tracking technology, which is embedded in many apps and websites.

Facebook collects user data in several ways, including through its “like” and “share” buttons, as well as through Facebook Login. By using Facebook Login to log in to other apps and websites, users allow Facebook to collect data on their activity on those platforms.

While I thought this is all Facebook was tracking but it also tracks your activities outside the social media platform. The websites you visit can track your behavior, such as the pages you visit and the links you click on. This data is then fed back to Facebook and used to build a more detailed profile of users and their interests. This is known as Off-Facebook activity.

Lets’ check how to check this out!

How to check your off-Facebook activity?

The good news is that it is very easy to get this. The process of checking this data takes less than 1 minute!

To check your off-Facebook activity, follow these steps:

  1. to start off, log in to your Facebook account and click on the down arrow in the top-right corner of the screen and select “Settings & Privacy”

  2. Click on “Settings”

  3. Scroll down to the “Your Facebook Information” section and click on “Off-Facebook Activity”

  4. Here you can see a summary of your off-Facebook activity. To get more detailed information, click on “Manage Your Off-Facebook Activity”

  5. You can now see a list of the apps and websites that have shared your activity with Facebook.

What are they tracking?

Facebook doesn’t want you to know what they do with your data, at least they don’t make it easy for you to find it out. The vast amount of data that Facebook collects on its users is then used for a variety of purposes, including targeted advertising and personalised content recommendations. While some users may be comfortable with this level of data collection, others may have concerns about their privacy and the potential for their personal information to be misused. They can track your web browsing history, the apps you use, your location, your purchase history, and much more. This data is used to build a profile of you that advertisers can use to target you with ads.

What to do then?

While Facebook’s data collection practices may seem invasive, it’s important to remember that you do have control over your own data. By taking steps to limit the data Facebook collects, you can better protect your privacy online. You can also sign up for the platform we are building and learn how to take control of your personal data #WithWisard


Written by : Jasraj Singh CEO & Founder

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